Advertising is a necessary irritant in the world today. You can't drive down the street without coming across an ad Alex Mack Hoodie , either a billboard suspended over a road or a large poster plastered down the side of a bus. If you walk into a shopping centre it doesn't matter where you look, you see an advertisement of some kind. Even the tables in the food court now have ads embedded in them, and on my last trip to Melbourne I noticed that they were starting to embed flat screen TVs into the tables to deliver the full commercial experience to your meal. If you jump on the Internet you have to contend with pop-ups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the pop-ups even when you're not at the original site.

In the past Vic Beasley Jr Hoodie , pop-ups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds pop-up ads that advertise pop-up blockers tremendously amusing?) but now the software developers have worked their way around that little problem. The solution was simple; sell advertising space in your software, not just on your web page.

As much as I like to complain about this new idea, it does come with a significant upside. These days Matt Ryan Hoodie , not all Shareware applications drop out after a limited period of use, nor do they constantly remind you to register. Having ads in the software provides the application developers with the necessary funding to live but leaves the user free from having to pay to use the software. It ends up being in the developer's best interest to ensure that the user continues to use the software for as long as possible, because that means an increased income. In my opinion this was a brilliant idea, and I wholeheartedly supported it until they started building unblockable pop-ups into the software.

The gaming world is getting in on the act as well Devonta Freeman Hoodie , which could be both positive and negative. The Internet provides the functionality for games to constantly update the virtual world with new billboards, TV ads, clothing and so on, keeping the content fresh and the ads current. From an advertising standpoint it's an amazing idea Calvin Ridley Hoodie , people are spending less and less time watching TV and more and more time immersed in virtual worlds. The interactive nature of the ads means that they will remain in a player's mind for a lot longer than the TV ad break that can be walked away from, flicked over or simply ignored. The game developers on the other hand now have an added source of income, meaning that they can take more risks without the fear of losing money.

Advertising in games is not a new idea, the soft drink '7-Up' created a game many years ago called 'Cool Spot' Julio Jones Hoodie , which had the player controlling a red dot with sunglasses in his quest to collect 7-Up logos. The game was remarkably solid, leaving the players to enjoy the game while still getting its message across. I played it a long time ago as a child, but I still remember how much fun it was and exactly what product it was pushing. Pepsi released a Playstation game called 'Pepsi Man' that involved a blue and white striped super-hero running around collecting cans of Pepsi. Red Bull got in on the game with 'Wipeout' featuring 'Red Bull' banners and a loading screen bearing the phrase "Increase your reaction time with Red Bull". 'Worms 3D' featured Red Bull as a power up. 'Crazy Taxi' had customers jump in the player's taxi and holler "Take me to KFC!" or any of the numerous other licensed locations in the game. 'True Crime' had the characters dressed in 'Puma' attire, with the main character changing his outfits several times throughout the game. Until now I've always thought that the ads in games were amusing and Qadree Ollison Hoodie , so long as they didn't interfere with the playing of the game, I was all for them. However, there are new ideas afoot that seem set to change my mind.

The main problem I have with ads in games now is the same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in the price of games.

The other big issue is that of spyware. Until now John Cominsky Hoodie , spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, the contents of your hard drive(s) and even the unblocked ports available on your computer. This has lead to the necessity of loading a system with anti-spyware utilities to run alongside the pop-up killers, anti-virus programs, firewalls Kendall Sheffield Hoodie , registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had the 'fantastic' idea of building spyware into software, and games in particular.